Natalie Dillow needed an initial website to launch her coaching practice, focusing on life transitions, relationships, and career growth with a sensitive, professional tone. As her vision expanded into Flourish, the site had to represent a multi-coach team, explain the cohort’s structure and benefits, encourage sign-ups, and balance warmth with credibility to create a safe, supportive feel.  

I collaborated closely with Natalie to evolve the project in two phases:

‍Phase 1: Natalie’s Coaching SiteI designed and built a simple, responsive Webflow site with empathetic language (e.g., Healthy Sexuality, Infertility), anonymized testimonials, and uplifting visuals of women in community, plus a contact form for quick outreach.

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‍Phase 2: Flourish ExpansionAs Flourish emerged, I scaled the site:  

• Created a "Meet the Coaches" section with bios for Natalie Dillow, Dr. Karen Bergstrom, and Jessica Reigel, highlighting their unique expertise.  
• Added an "About Flourish" page detailing the TLP framework and benefits, with collapsible FAQs for clarity.  
• Built a "Get Started" section with a downloadable application and onboarding details (e.g., TPRAT assessment).  
• Enhanced the design with supportive imagery, a clean layout, and trust-building elements like a Privacy Policy footer.

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I delivered a scalable, user-centric website for Flourish blending professionalism and warmth:  

• Intuitive navigation for exploring the cohort, coaches, and sign-up process.  
• Personalized touches like coach bios and testimonials to build trust.  
• A prominent application flow and program details to drive participation.  
• Visuals of women connecting, reflecting Flourish’s ethos.

Designed and developed entirely by me, the site supports Flourish’s growth with room for future features.

The launch of the Flourish website marked a significant milestone for Natalie and her team. Outcomes included

• ‍Sign-Up Growth: Clear program details and an easy application process increased cohort enrollment.
• Strong Brand Presence: The cohesive, warm design established Flourish as a credible, supportive community.
• Client Satisfaction: Natalie and her team praised the site’s alignment with their vision; users loved its clarity and welcoming feel.

My work elevated Flourish into a thriving platform for women’s development, showcasing my adaptability and user-focused design.