I crafted a unique, culturally resonant brand and responsive website for Kosei Performance Partners, a mentorship agency for professional athletes. Inspired by their Japanese roots, I designed a Kanji-inspired logo and built a mobile-friendly platform showcasing athlete profiles, partnerships, and video highlights, elevating their credibility and online presence.
Kosei Performance Partners needed a bold brand identity and website to reflect their mission of mentoring athletes and their Japanese-inspired name. The site had to feature detailed athlete profiles—stats like height, weight, age, status, and eligibility—to support international career pursuits, alongside partnerships and endorsements to attract players and collaborators in a competitive market.
I led the branding and web development, designing a Kanji-inspired logo to anchor Kosei’s distinct identity. Using Webflow, I built a responsive website with athlete profile pages featuring bios, stats, and video highlights, optimized for mobile use. A homepage benefits table highlighted Kosei’s value, while partner logos and testimonials built trust. I collaborated closely with stakeholders, refining the design and functionality based on their feedback, and added a contact form for seamless outreach.
The final product was a visually striking and highly functional website, designed to support the athlete experience and business growth. Each athlete profile contained comprehensive details to help them secure international opportunities. The video highlights added an engaging layer, while the benefits table and endorsements strengthened Kosei’s credibility. The Japanese-themed branding and user-centric design helped Kosei stand out in a competitive market.
The result was a visually striking, user-focused website I designed and developed to drive Kosei’s mission. Each athlete profile delivered comprehensive, actionable details for international opportunities, enhanced by engaging video content. The benefits table and endorsements underscored Kosei’s credibility, while the Japanese-themed branding set them apart. I ensured the site was intuitive and functional, aligning with stakeholder goals and athlete needs.