MDS needed a polished ecommerce platform and, years later, an upgraded membership experience to support their growing online courses. Initially, I helped a freelance developer craft their site; as their brand evolved, they rehired me to refine the member dashboard and plan AI tools—requiring seamless design, intuitive navigation, and personalized engagement for subscribed users.

I leaned on collaboration and client relationships, working closely with developers, the owner, and stakeholders:

• Initial Design: Partnered with a developer to create a modern frontend for their ecommerce platform, delivering prototypes and user flows for checkout.
• Membership Phase: Designed an intuitive member dashboard, consulting on layout and usability as their courses expanded.
• AI Planning: Advised on AI features—like a Map Search page and chatbot—rolling them out iteratively with member feedback.
  Using Webflow and design tools, I focused on frontend UX and scalability, aligning with their vision.

I delivered phased improvements:

• Ecommerce Frontend: Built a clean, responsive design with a streamlined checkout process, setting a strong foundation.
• Member Dashboard: Crafted a user-friendly interface for course access, enhanced by ongoing features like a Map Search page for shooting ranges.
• AI Integration: Consulted on an AI chatbot for navigation and learning snippets, plus analytics to personalize member experiences—features still unfolding with developer support.
  This teamwork-first approach keeps the platform evolving based on real user input.

The collaboration yielded steady growth:

• Stronger engagement, with subscribed users praising the dashboard’s design and early AI tools.
• Increased sign-ups and retention, driven by an intuitive ecommerce flow and course platform.
• Positive feedback from members and stakeholders on usability and AI potential, fueling confidence in its future.
  My ongoing work—rooted in frontend design, UX, and client trust—continues to shape MDS into a standout resource for shooters.