Off The Leash Lifestyle initially struggled with an outdated, static website that failed to represent their vibrant brand. The client needed:

1. A modern e-commerce platform to sell merchandise, training classes, and coaching services.
2. Seamless social media integration for easy product sharing.
3. A platform for an expanding range of offerings, including Basecamp, a subscription-based membership providing access to training videos, nutrition guides, and more.

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The challenge was twofold:

• First, to create a high-converting e-commerce experience that aligned with the brand’s adventurous and energetic identity.
• Second, to build a gated membership platform with a smooth user experience, allowing members to access exclusive fitness and nutrition content.

Phase 1: E-Commerce RevampI began by researching leading lifestyle brands and e-commerce platforms to understand best practices in user engagement. After analyzing the client's goals, I designed prototypes in Figma, prioritizing:

• A captivating homepage with motion graphics, showcasing the brand's energy.
• Social media-driven product features (e.g., "featured drops") that encouraged sharing.
• Mobile-first design to cater to the brand's social-media-heavy traffic.

Phase 2: Basecamp Membership PlatformWith the introduction of Basecamp, I expanded the website's functionality to cater to subscription-based services:

• User sign-up/login functionality integrated with gated content.
• Customizable dashboards for members to track their progress and access content.
• A comprehensive video library with over 100+ training, nutrition, and coaching videos, organized into playlists and accompanied by detailed text instructions.
• Weekly training schedules and tailored meal plans to keep users engaged.

The platform needed to be user-friendly, with content updated regularly to ensure an evolving and valuable member experience.

1. E-commerce Website
The final e-commerce platform was built with a focus on user engagement and seamless social media integration. Key features included:

• Dynamic homepage animations: The Off The Leash logo animation embodied the "no leash" mindset of the brand, welcoming users with an impactful experience.
• Product "featured drop" section: Timed product releases tied to social media campaigns, increasing traffic and driving sales.
• Engaging motion graphics and videos: Featured prominently to entice users to explore product offerings and services.
• Responsive design: Optimized for both desktop and mobile, allowing social media users to seamlessly shop from their mobile devices.
• Social media integration: Encouraged users to share new products, further driving engagement.

2. Basecamp Membership
Basecamp redefined how Off The Leash Lifestyle delivered its fitness services:

• Membership Sign-up & Gated Content: A smooth sign-up flow and intuitive login process enabled users to access exclusive training content.
• Comprehensive Video Library: Members can explore 100+ videos on fitness, nutrition, and wellness, all organized into easy-to-navigate playlists.
• Training Programs: Customizable weekly workout routines allowed members to tailor their fitness journey.
• Nutrition Guidance: Access to meal plans and recipes, enhancing the fitness and nutrition experience.
• Interactive Dashboards: Members could track their progress, view training schedules, and engage with the latest updates in real-time.

Both platforms were built with scalability in mind, ensuring Off The Leash Lifestyle could continue adding new features and content to grow its business.

1. E-commerce Growth

• Increased Sales: The "featured drop" strategy led to a surge in product sales, especially during new product launches tied to social media promotions.
• Enhanced User Engagement: The addition of captivating animations and videos increased time spent on the website and overall user interaction.
• Mobile Traffic Boost: Optimizing for mobile drove a significant increase in mobile users from social media platforms.

2. Basecamp Success

• Membership Growth: Off The Leash Lifestyle successfully launched its Basecamp membership, attracting a loyal community of users who actively engage with the content.
• Improved Customer Retention: The regular updates to the video library and training programs kept members engaged and motivated, boosting retention rates.
• Enhanced User Experience: Members appreciated the intuitive dashboard, easy access to content, and the seamless flow between training videos, meal plans, and workout schedules.