Off The Leash Lifestyle’s static website didn’t reflect their energetic brand or support their growing ambitions. They needed a high-converting e-commerce platform with seamless social media integration to sell merchandise, classes, and coaching, plus a scalable foundation for Basecamp—a gated membership delivering training videos, nutrition guides, and workout plans. The dual goal was to boost sales and create an engaging, user-friendly subscription experience.  

I tackled the project in two phases, collaborating with stakeholders to align with their vision:

Phase 1: E-Commerce Revamp

After researching top e-commerce trends, I designed prototypes in Figma and developed a mobile-first platform using Webflow. Key features included a dynamic homepage with motion graphics, "featured drop" product sections tied to social media, and engaging visuals to drive conversions.

Phase 2: Basecamp Membership

I expanded the site with subscription functionality, integrating Memberstack for sign-up/login and gated content. I built customizable dashboards, a 100+ video library with playlists, weekly training schedules, and meal plans—ensuring a scalable, intuitive experience with regular content updates.

I designed and developed a dual-purpose platform:

‍E-Commerce Hub

• Animated homepage with a logo embodying the "no leash" ethos.  
• "Featured drop" section synced with social campaigns to spike sales.  
• Responsive design with videos and social sharing, optimized for mobile traffic.

‍Basecamp Membership  

• Seamless sign-up and login with gated fitness content.  
• Interactive dashboards for tracking progress and accessing 100+ videos, workouts, and nutrition plans.  
• Scalable architecture to support ongoing content and feature growth.Both solutions fused bold design with practical functionality, amplifying the brand’s adventurous identity.

E-Commerce Impact  

• Sales surged with "featured drops" tied to social media launches.  
• Animations and videos boosted engagement and time on site.  
• Mobile optimization increased traffic from social platforms.

‍Basecamp Success  

• Rapid membership growth built a loyal fitness community.  
• Regular updates and intuitive dashboards improved retention.  
• Tailored content enhanced user satisfaction and interaction.

My work positioned Off The Leash Lifestyle as a dynamic, scalable brand ready for expansion.