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October 2020

Precision Mercedes

Designed and developed a dynamic, user-friendly website for Precision Mercedes—my first freelance project—featuring a sleek logo update and simple, effective frontend design to boost customer connection for this specialty auto shop.

Challenge

As one of my first freelance clients, Precision Mercedes—an established Mercedes repair shop—needed a logo refresh and a modern website to replace their outdated online presence. The goal was to enhance their brand, improve accessibility, and simplify customer inquiries while keeping functionality straightforward and aligned with the owner’s preference for phone-based communication.

Approach

I collaborated with the business owner to understand their vision, focusing on a clean, impactful frontend that highlighted their Mercedes expertise. My strategy included:

  • A sleek logo redesign tied to their specialty.
  • A dynamic, mobile-friendly website with subtle animations to engage users.
  • Simple features like a secure contact form and prominent phone link, tailored to their needs.
    I handled all frontend design and development, using Webflow to deliver a polished, user-focused experience.

Solution

I crafted a streamlined solution that showcased my early freelance skills:

  • Logo Update: Designed a modern logo featuring the sideview of a black Mercedes car, subtly animated to move right and off-screen as users scroll—mimicking a car driving away for a memorable touch.
  • Website: Built a responsive, minimalist site with a homepage highlighting services, a concise “About” section, and a secure contact form (with reCAPTCHA to limit spam) for inquiries to the lead mechanic. I prominently displayed the phone number as a clickable link—per the owner’s preference—ensuring easy access for calls.
    This project emphasized simple, effective frontend design, enhancing usability and brand appeal.

Results

The site delivered impressive outcomes for a small business:

  • Doubled website traffic, reflecting a stronger online presence.
  • 300% increase in email inquiries, driven by the user-friendly contact form.
  • Enhanced customer satisfaction and connection, with the sleek design and accessible phone link earning praise from the owner and users alike.
    This early project remains a proud showcase of my frontend UX design capabilities.