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May 2021

River City Travel Ball

An event host specializing in baseball tournaments, sought a fresh website and revamped brand image. With my expertise, I provided a modern logo design and comprehensive branding guidelines to infuse the site with a sporty aesthetic. The new design not only attracted more sign-ups from newcomers but also catered to recurring users by featuring live updates on attending teams and an embedded tournament bracket.

Challenge

The primary challenge was to create a dynamic website that catered to both newcomers and returning users. The existing website lacked visual appeal and struggled to engage potential participants effectively. To elevate their online presence, I needed to design a striking logo that resonated with the sports industry and implement a CMS-based tournament grid that could seamlessly add new events.

Approach

I began by conducting in-depth research into the sports event hosting industry, understanding the preferences of baseball enthusiasts, and identifying design elements that convey a modern and energetic feel. After gathering insights, I embarked on crafting a logo that perfectly captured the spirit of the game and aligned with the River City Travel Ball's values. To address the challenge of continuous event updates, I opted for a CMS-powered tournament grid that allowed easy addition of new tournaments, ensuring the site stayed up-to-date with upcoming events.

Solution

With a keen eye for design and a passion for sports, I conceptualized and delivered a captivating logo that boasted a contemporary look, appealing to athletes and fans alike. The new logo solidified the brand's identity and garnered positive reception from the target audience. For streamlining tournament updates, I strategically integrated a CMS-powered grid, allowing event organizers to effortlessly add, update, and manage tournament information in real-time.

Results

The revamped website, with its modern logo and user-friendly CMS-driven tournament grid, yielded remarkable outcomes. The visually appealing aesthetics attracted a surge in sign-ups from newcomers, augmenting the event host's participation rates. Additionally, the live updates on teams attending and the embedded tournament bracket proved to be invaluable for recurring users, ensuring seamless navigation and enhanced user experience. The website's transformation significantly improved River City Travel Ball's online presence, establishing them as a prominent player in the sports event hosting arena.