The business faced multiple hurdles:

• Weak brand identity: Inconsistent and outdated visuals diluted their presence.
• Low online visibility: Without a strong digital presence, attracting new customers was difficult.
• Lack of user engagement: The previous website did not encourage interaction or make it easy for customers to book appointments.

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1. Research & Insights Gathering
Through surveys and focus groups, I worked closely with the business owner and potential clients to understand their perception of Schmitt Automotive and what they sought from a car specialist’s brand. The insights helped identify key areas for improvement:

• Customers valued professionalism, trustworthiness, and convenience.
• The brand needed to communicate expertise in high-quality German car repair.
• User experience was critical for the online appointment booking system.

2. Strategic Design Decisions
From this research, I outlined a strategy focusing on:

• A modern, cohesive brand identity that conveyed precision and trust.
• A visually engaging, minimalist website designed to lead visitors smoothly from discovery to appointment booking.
• Motion graphics to make the brand stand out and increase engagement.

1. Brand Identity Creation
I crafted a sleek and modern logo that encapsulates the professionalism and high-quality service Schmitt Automotive offers. The logo, paired with a consistent color palette and typography, formed the foundation of the new branding guidelines.

2. Website Design
The new website focuses on clarity and ease of use:

• Interactive Motion Graphics: Subtle animations bring the website to life without overwhelming the user, enhancing the perception of quality.
• Mobile-First Design: With responsive elements, the site works seamlessly on both mobile and desktop devices. (As shown in the mockup image)
• Streamlined Contact & Booking: A clear call-to-action was implemented, with an easy-to-use contact form for appointment bookings.

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The impact of the redesigned brand and website was profound:

• Increased Customer Engagement: Web traffic grew by over 40%, with more users interacting with the new contact form.
• Boost in Appointments: The simplified booking process led to a 25% increase in appointment requests within the first three months.
• Strengthened Brand Presence: The cohesive brand identity and user-centered design established Schmitt Automotive as a trustworthy expert in German car repair.